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CUSTOMER EXPERIENCE, BRAND & COMMUNICATIONS

 

Digital Marketing Supervisor 

   

 

Part I: General Information    

                                                   

Job Title: Digital Marketing Supervisor

Department: Customer Experience, Brand and Communications

Location: Ho Chi Minh City

Report to: Head of Digital Marketing

No. of subordinate: TBD

 

 

 

Part II: Job Summary    

 

The Supervisor in Digital Marketing – Content Specialist – plays a key role to promote business through content and stories in online platforms by building, executing content strategy and monitoring the effectiveness via engagement and conversion.

 

 

Part III: Key Accountabilities

 

His/her key accountabilities include:

 

  • Familiarity with SEO and analytics tools is a must: Google/Bing Webmaster Tools, Google Analytics, Screaming Frog, Ahrefs
  • Accountable for all online content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention
  • Analyze, review and implement changes to websites so they are optimized for SEM and SEO
  • Have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
  • Build and manage an SEO content plan that attracts a qualified audience to company owned properties, including community page post, social media, infographic, etc. for high engagement, strong brand awareness and brand reputation
  • Use research and customer profile information to create content which our online target audience is looking for and then to optimize the path to conversion or engagement
  • Collaborate across functions to deliver an effective digital content marketing strategy and SEO plan to meet the business objectives and maximize organic reach at the lowest possible cost
  • Build and execute effective email marketing campaigns for continuous improved conversion rate and maintain positive rank within industry
  • Adhere to the internal policies and procedures to ensure brand image, as well as to ensure consistency with company brand voice, style and tone
  • Employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
  • Be responsible of watching social interactions regarding company brand to ensure brand health and quickly cooperate with relevant department to apply corrective or recovery actions for company reputation and positive customer experience
  • Actively seek opportunities to expand possibility of lead generation and brand awareness
  • Other tasks assigned by Department Head

 

 

Part IV: Job Specification / Possible Profile

 

1.    Education background

-     University Graduated

2.    Minimum Experience

 

 

-       At least 02 years proven working experience in content generation for Digital Marketing, Social Media Content Marketing, preferable in financial service sector

-       Demonstrate experience managing content for SEO/SEM, social marketing, marketing database, marketing email, social media, DSP, supporting, etc.

 

 

3.    Knowledge, Competencies, Skills

 

-       Exemplary writing and editing skills

-       Experience with email marketing – development and execution

-       Up-to-date with the latest trend and best practices in online marketing and measurement

-       Can develop plans and take through to action – engaging relevant stakeholders and managing expectations around timing, process etc.

-       Good analytical skills, data-driven thinking and intellectual rigour applied to decision making, and the ability to think strategically about complex issues, and to solve problems to unlock opportunities partner organisations

-       Take ownership, well-deliver and have good time management

-       The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality

-       Fluent oral and written communication skills in both English and Vietnamese

 

How to apply

We can’t wait to find our next great talent! If interested, Please send your CV to Recruitment team at: recruitment@shinhanfinance.com.vn

 

 

Customer Experience Supervisor

   

 

Part I: General Information    

                                                   

Job Title                       : Customer Experience Supervisor

Department                  : Customer Experience, Brand and Communications

Location                      : Ho Chi Minh City

Report to                      : Head Customer Experience and Digital Marketing

No. of subordinates     : 0

 

 

Part II: Job Summary    

 

The Customer Experience Supervisor takes active leader role to carry out action plans, projects to execute company’s Total Customer Experience Strategy in delivering and innovating customer relationship, dedication and satisfaction across customer journey.

 

 

Part III: Key Accountabilities

 

His/her key accountabilities include:

 

  • -Implement Customer Experience projects and initiatives in all pillars People – Product/Process – Technology – Physical Interactions to ensure customer experience improvements delivered
  • -Proactively identify room for improvement in customer experience and manage a list of fixed required to address them
  • -Develop detailed execution planning and align relevant business departments to achieve the goal
  • -Continuously review customer journey and interactions across the company through the customer eyes and put in place several building blocks of a comprehensive improvement in customer experience

 

 

Part IV: Job Specification / Possible Profile

 

1.   Education background

-     University Graduated

2.   Minimum Experience

 

 

-     Preferable experience in Digital Transformation project management and execution

-     03 years working experience in hospitality industry preferably in consumer finance, banking or other relevant business sector

 

-     Experience in Project implementation is an advantage

3.   Knowledge, Competencies, Skills

 

-     Highly “customer focus”

-     Technology innovation oriented

-     Be able to multi-task and adhere to timelines

-     Communication and influencing skills will be exceptional and always deliver a positive outcome, even where conversations are challenging.

-     Have execution capabilities – engaging relevant stakeholders and managing expectations around timing, process etc.

-     Fluent oral and written communication skills in both English and Vietnamese

 

 

How to apply

We can’t wait to find our next great talent! If interested, Please send your CV to Recruitment team at: recruitment@shinhanfinance.com.vn

 

 

 

 

 

Customer Experience Supervisor

   

 

Part I: General Information    

                                                   

Job Title                       : Customer Experience Supervisor

Department                  : Customer Experience, Brand and Communications

Location                      : Ho Chi Minh City

Report to                      : Head Customer Experience and Digital Marketing

No. of subordinates     : 0

 

 

Part II: Job Summary    

 

The Customer Experience Supervisor takes active leader role to carry out action plans, projects to execute company’s Total Customer Experience Strategy in delivering and innovating customer relationship, dedication and satisfaction across customer journey.

 

 

Part III: Key Accountabilities

 

His/her key accountabilities include:

 

  • Implement Customer Experience projects and initiatives in all pillars People – Product/Process – Technology – Physical Interactions to ensure customer experience improvements delivered
  • Proactively identify room for improvement in customer experience and manage a list of fixed required to address them
  • Develop detailed execution planning and align relevant business departments to achieve the goal
  • Continuously review customer journey and interactions across the company through the customer eyes and put in place several building blocks of a comprehensive improvement in customer experience

 

 

Part IV: Job Specification / Possible Profile

 

1.   Education background

-     University Graduated

2.   Minimum Experience

 

 

-     Preferable experience in Digital Transformation project management and execution

-     03 years working experience in hospitality industry preferably in consumer finance, banking or other relevant business sector

 

-     Experience in Project implementation is an advantage

3.   Knowledge, Competencies, Skills

 

-     Highly “customer focus”

-     Technology innovation oriented

-     Be able to multi-task and adhere to timelines

-     Communication and influencing skills will be exceptional and always deliver a positive outcome, even where conversations are challenging.

-     Have execution capabilities – engaging relevant stakeholders and managing expectations around timing, process etc.

-     Fluent oral and written communication skills in both English and Vietnamese

 

 

How to apply

We can’t wait to find our next great talent! If interested, Please send your CV to Recruitment team at: recruitment@shinhanfinance.com.vn

 

 

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