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Announcement on Our Successful Brand Transition

Date 01/07/2019

Dear valued customer,

Warmest greetings from Shinhan Finance.

We are delighted to announce our successful brand transition by official Grand Opening Ceremony taken place on July 2nd, 2019. From that date Prudential Vietnam Finance Company Ltd., changed its business name to Shinhan Vietnam Finance Company Ltd. (“Shinhan Finance”), part of Shinhan Card, a member of Shinhan Financial Group (Korea).

We are excited to share important news regarding the evolution of our company and how this change will benefit you.


We would like to update you the new legal entities as follows:


Company name in Vietnamese

Công ty tài chính TNHH một thành viên Shinhan Việt Nam

Company name in English


Shinhan Vietnam Finance Company Ltd.



Floor 23, Saigon Trade Center, 37 Ton Duc Thang street, District 1, Ho Chi Minh city, Vietnam




Shinhan Card (Part of Shinhan Financial Group)




Atul Dixit






[email protected]




1900 5454 49


Tax Code




By this letter, we affirm that while our business name is changing, our legal status and our office address will remain the same. The company’s business remains fundamentally unaffected by this change and all contracts with existing customers will remain unaltered, with corresponding obligations and rights assumed under the new name. It means all of loan agreements customers signed with Prudential Finance or Shinhan Finance remain unchanged legal effect and our collection partners continue to serve you as normal.



For further details, there are several things we want to point out that will not change:

  • The services and quality standards we have provided you in the past will continue to be offered and extended by the new Brand Shinhan Finance.
  • Your loan agreement with Prudential Finance or Shinhan Finance maintains same benefits and obligations under new name of borrower - Shinhan Finance.
  • Our fee, tariff structure will not change.
  • Our repayment channels and places will not change.
  • You will continue to work with the same people in our company you have in the past. All of our people are being retained in their current roles.


We will continue to operate from our current offices. All have been rebranded as Shinhan Finance.

All the contact information for us will remain the same except our website domain and e-mail addresses will change. The convention for those addresses is

For your future reference, we would like to share with you the new logos that will replace our old logos on all corporate items (loan kit, email, signage, etc.), repayment reminders, marketing documents, etc.


We are grateful to you not only for giving us the opportunity to provide you with consumer finance services but for your loyalty, which have enriched our relationship.

Our commitment of quality and excellent experience to our customers remains our highest priority. We will be able to provide you many new experiences and optimal financial solutions in the future.


With thanks and appreciation,

Shinhan Vietnam Finance Company Limited




Customer Support

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Contact us at

[email protected], or Hotline 1900 5454 49

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