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Shinhan Card Announces The Official Launch of Shinhan Finance and Its Corporate Identity in Vietnam

Date 02/07/2019

  • Shinhan Card inaugurates its consumer finance company named Shinhan Vietnam Finance Company Ltd., in Ho Chi Minh city, Vietnam.
  • Well-known global brands heritage; Ease of access; compassionate finance; Comfort and totally networked branch, will make for a superior customer experience.

Ho Chi Minh city, July 2nd, 2019, Shinhan Card, Korea’s dominant number 1 credit card business officially organized The Grand Opening Ceremony of its consumer finance company in Ho Chi Minh city, at the hands of Mr. Cho Yong-byoung – Shinhan Financial Group Chairman, Mr. Lim Young Jin - Shinhan Card President & CEO and Mr. Atul Dixit - Shinhan Finance CEO. The organization will be known as Shinhan Vietnam Finance Company Ltd., (Shinhan Finance).

 

 Shinhan Finance VIP

Mr. Kim Heung Soo - Chairman of KOCHAM; Mr. Park Hang Seo, Brand Ambassador of Shinhan Bank Vietnam; Mr. Lim Jae Hoon, Consul General of the Republic of Korea in Ho Chi Minh city; Mr. Cho Yong-byoung, Chairman of Shinhan Financial Group; Mr. Lim Young Jin, President & CEO of Shinhan Card; Mr. Bui Huy Tho, Director of Licensing Department Banking Supervisory Agency, the State Bank of Vietnam; Mr. Nguyen Son, Chairman of Vietnam Securities Depository; Mr. Atul Dixit, CEO of Shinhan Finance

 

Mr. Park Hang Seo - Mr. Lim Young Jin

Shinhan Card President & CEO with distinguished guests

 

Mr. Bui Huy Tho

Mr. Bui Huy Tho, Director of Licensing Department Banking Supervisory Agency, the State Bank of Vietnam

 

Mr. Lim Jae Hoon

Mr. Lim Jae Hoon, Consul General of the Republic of Korea in Ho Chi Minh city

 

Mr. Cho Yong-byoung_1

Mr. Cho Yong-byoung, Chairman of Shinhan Financial Group

 

Mr. Cho Young-byoung

 

While inaugurating the company, Mr. Lim Young Jin - Shinhan Card President & CEO, said, “I am very delighted for the opportunity to be part of the vibrant financial market of Vietnam through Shinhan Finance.

On top of the stable business that it already has, Shinhan Card, as leading multi-finance company of Korea, as a long-term perspective, plans to expand its product portfolio from current credit loan focused offering including consumer durable loan, auto loan, and credit card by integrating various product know-hows.

 

Mr. Lim Young Jin

Mr. Lim Young Jin, President & CEO of Shinhan Card

 

 

We also plan to provide new financial services and customer experiences through offering our Vietnamese customers the Total Financial Solution, based on strong synergy from the leading foreign bank in Vietnam Shinhan Bank Vietnam, Shinhan Securities, and Shinhan Life”.

Mr. Lim further added that, “With the launching of Shinhan Finance, we will continue to put our best efforts to fulfill our corporate responsibilities and to contribute to development of Vietnam Financial Market.”

 

Mr. Lim Young Jin - Shinhan Finance

Mr. Lim Young Jin, President & CEO of Shinhan Card

 

“Formerly known as Prudential Finance – Top 4 leading consumer finance company in Vietnam, over the past 11 years, we’ve provided personalized financial solutions to support hundreds of thousand Vietnamese customers,” said Mr. Atul Dixit, Shinhan Finance CEO. “Good M&A practices indicate that evolving our name, rather than completely changing it, was the appropriate strategic move for us. While we wanted to accurately reflect our work in the new Brand, we also wanted to enable opportunities to market the organization in pursuit of new opportunities for future growth and expansion.

 

I would like to take this chance to thank our customers for giving us a wonderful opportunity to service them over a decade and their continued support during the transition. It is our desire to keep them satisfied with our services and products. They are our inspiration in doing our very best. We are looking forward to serving you in the following years.”

 

Mr.Atul Dixit

Mr. Atul Dixit, CEO of Shinhan Finance

 

It remains its corporate headquarters at Floor 23, Saigon Trade Center, 37 Ton Duc Thang, District 1, Ho Chi Minh City and also remains nationwide Branches, Transaction Offices and Service Introduction Points with no change to maintain available service space and convenience for customers.

 

Shinhan Finance also announced today the launch of a new brand identity and slogan. Among the key updates will be its logo, tagline and corporate website at www.shinhanfinance.com.vn.

 

The new identity builds upon its Shinhan Financial Group corporate identity featuring Global scale; Hope and Future path.

 

Including a new slogan “New Experience, New Value”, the new branding is part of the organization’s strategy to evolve its business and create a foundation for new opportunities.

 

Mr. Atul Dixit -Shinhan Finance

 

“While our commitment to the customer and community we serve will not change, there is incredible potential to grow. Our new Brand positions us for new value from Shinhan Card, Korea. Shinhan Finance is the result of our vision of being counted amongst the finest financial institutions. It is expected to be a Top-of-mind brand for the consumption needs of the customer, and hope to augment our customer success through this business. A number of initiatives have been undertaken to underscore this position, with key focuses on customer experience, innovative technology and credit management,” said Mr. Atul Dixit, CEO of Shinhan Finance.

 

 

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